See what's changing.
Know what to do next.
Sweet Spot helps consumer brands turn live customer, cultural and market signals into clearer growth decisions, stronger social strategy and repeatable systems teams can keep using.
From understanding where demand is moving, to deciding what’s worth backing on social, to turning the thinking into an AI-enabled system, Sweet Spot helps teams move from more information to clearer action.
Useful when you need to:
- Know where the next growth opportunity is actually coming from
- Understand what customers are changing before it becomes obvious in the numbers
- Give category, commercial or brand teams stronger evidence for what to back
- Know what your team or agency should repeat, stop or test next on social
- Turn strategy and learning into a system your team can keep using
- Make better decisions without adding another dashboard, report or static strategy deck
The questions Sweet Spot helps answer
From live signals to decisions teams can actually use
Most teams aren't short of data, reports, dashboards or ideas.
The harder part is working out what is changing now, what it means and what is genuinely worth doing about it.
Sweet Spot combines live customer, social, search, cultural and market signals with senior human strategy to get from signal → meaning → decision → action.
That might mean identifying where category growth is building, deciding what a brand should back on social, or turning the thinking into a repeatable system the team can keep using.
The point isn't more insight. It's greater confidence about what to do next.
From insight to decisions to results
We gave Tina a challenging brief to explore the ‘why’ behind shifts we were observing in consumer behaviour that traditional research techniques struggled to explain.
She uncovered insights that both clarified the changes we were seeing and challenged some of our existing assumptions about the category.
Helen Priestly, Marketing Director
Feedback from today's session from JS "these are the nuggets we were after, helps paint the picture and lead us to a decision and adds meat to the bones."
Kundai Chieza, Senior Category Manager, Chilled Meal Solutions
Tina decoded shopper behaviours around key trends, highlighting exactly why certain SKUs performed and where opportunities existed.
She delivered a cohesive, presentation ready playbook that combined social listening, market context and practical recommendations. Not just a report, but a toolkit we could use immediately with our buyers.
Dominic Shaw, Head of Sales
Tina translated complex research into a clear commercial platform we can confidently build our brand around.
The process was thoughtful, structured and highly collaborative, and we are genuinely excited about applying the insights to our operations and decision making going forward.
We are looking forward to working with Sweet Spot again and see them as a trusted strategic partner.
Janice Lo, Founder
The work not only increased sales by 128% year on year, but also helped bring new customers into the brand through a narrative that felt meaningful and commercially strong.
Tina translated audience understanding into campaign messaging that worked across the customer journey, helping us connect our brand story to sales in a much clearer way.
Michelle Butler, Managing Director
I highly recommend Tina and her Sweet Spot process. She has been incredibly supportive, flexible and solutions-focused while working with us as a growing startup.
Tina genuinely understands early-stage business realities and delivers practical, high-quality guidance when it matters most. A trusted professional to have in your corner.
David Penfold, Founder & CEO
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