Find what's missing.
Know what to do next.
Most CPG and consumer businesses already know a lot about their customers and their market.
Sweet Spot brings a fresh pair of experienced eyes to connect what you already know, challenge what might be missing and, where needed, bring in fresh evidence from AI queries, social listening, search and wider consumer behaviour.
Useful when you need to:
- Know where the next growth opportunity is actually coming from
- Understand what customers are changing before it becomes obvious in the numbers
- Give category, commercial or brand teams stronger evidence for what to back
- Know what your team or agency should repeat, stop or test next on social
- Turn strategy and learning into a system your team can keep using
- Make better decisions without adding another dashboard, report or static strategy deck
What finding the gap can unlock
You probably don't need more research. You need to know what's missing.
Most teams already have research, reports, dashboards, expertise and ideas.
The harder part is seeing where the gaps are.
Sometimes the evidence is already there but hasn't been connected.
Sometimes consumer behaviour has moved faster than the existing research.
Sometimes the opportunity becomes clearer when you bring in an outside, cross-category perspective.
Sometimes the strategy is right, but it needs stronger evidence and a clearer story before the business or retailer will believe in it.
Sweet Spot combines nearly 20 years of consumer, digital and strategy experience with fresh behavioural evidence to help you:
connect what you know → find what's missing → understand the opportunity → make it commercially useful
The point isn't more insight.
It's filling the gaps between what you know today and the decision you need to make next.
From gaps to decisions to results
We gave Tina a challenging brief to explore the ‘why’ behind shifts we were observing in consumer behaviour that traditional research techniques struggled to explain.
She uncovered insights that both clarified the changes we were seeing and challenged some of our existing assumptions about the category.
Helen Priestly, Marketing Director
Feedback from today's session from JS "these are the nuggets we were after, helps paint the picture and lead us to a decision and adds meat to the bones."
Kundai Chieza, Senior Category Manager, Chilled Meal Solutions
Tina decoded shopper behaviours around key trends, highlighting exactly why certain SKUs performed and where opportunities existed.
She delivered a cohesive, presentation ready playbook that combined social listening, market context and practical recommendations. Not just a report, but a toolkit we could use immediately with our buyers.
Dominic Shaw, Head of Sales
Tina translated complex research into a clear commercial platform we can confidently build our brand around.
The process was thoughtful, structured and highly collaborative, and we are genuinely excited about applying the insights to our operations and decision making going forward.
We are looking forward to working with Sweet Spot again and see them as a trusted strategic partner.
Janice Lo, Founder
The work not only increased sales by 128% year on year, but also helped bring new customers into the brand through a narrative that felt meaningful and commercially strong.
Tina translated audience understanding into campaign messaging that worked across the customer journey, helping us connect our brand story to sales in a much clearer way.
Michelle Butler, Managing Director
I highly recommend Tina and her Sweet Spot process. She has been incredibly supportive, flexible and solutions-focused while working with us as a growing startup.
Tina genuinely understands early-stage business realities and delivers practical, high-quality guidance when it matters most. A trusted professional to have in your corner.
David Penfold, Founder & CEO
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