If they don't get it.
They don't buy it.
When consumer behaviour shifts, sales data tells you what changed. Sweet Spot helps you understand why, and where growth should come from next.
I help CEOs, CMOs, category and brand teams uncover the demand signals shaping choice, so their products, campaigns and commercial stories become easier to choose, defend and grow.
Useful when you need to:
- Understand a category shift.
- Strengthen brand positioning.
- Build buyer or board confidence.
- Shape campaign messaging.
- Find the real reason consumers choose, reject or switch.
- Turn cultural signals into commercial strategy.
The questions brands come to me with:
I find the real 'why' behind choice
Too much insight is built on what happened before, not what is changing now.
I use social listening, search behaviour, AI queries and cultural signalling frameworks to uncover the moments, mindsets and demand shifts shaping consumer choice today.
Brands describe products. Shopper describe situations, needs and rituals.
Sweet Spot closes that gap, so you can see where your brand is strong, where tension is building, and what to do next to build your cultural capital.
We gave Tina a challenging brief to explore the ‘why’ behind shifts we were observing in consumer behaviour that traditional research techniques struggled to explain.
She uncovered insights that both clarified the changes we were seeing and challenged some of our existing assumptions about the category.
Helen Priestly, Marketing Director
Feedback from today's session from JS "these are the nuggets we were after, helps paint the picture and lead us to a decision and adds meat to the bones."
Kundai Chieza, Senior Category Manager, Chilled Meal Solutions
Tina decoded shopper behaviours around key trends, highlighting exactly why certain SKUs performed and where opportunities existed.
She delivered a cohesive, presentation ready playbook that combined social listening, market context and practical recommendations. Not just a report, but a toolkit we could use immediately with our buyers.
Dominic Shaw, Head of Sales
Tina translated complex research into a clear commercial platform we can confidently build our brand around.
The process was thoughtful, structured and highly collaborative, and we are genuinely excited about applying the insights to our operations and decision making going forward.
We are looking forward to working with Sweet Spot again and see them as a trusted strategic partner.
Janice Lo, Founder
The work not only increased sales by 128% year on year, but also helped bring new customers into the brand through a narrative that felt meaningful and commercially strong.
Tina translated audience understanding into campaign messaging that worked across the customer journey, helping us connect our brand story to sales in a much clearer way.
Michelle Butler, Managing Director
I highly recommend Tina and her Sweet Spot process. She has been incredibly supportive, flexible and solutions-focused while working with us as a growing startup.
Tina genuinely understands early-stage business realities and delivers practical, high-quality guidance when it matters most. A trusted professional to have in your corner.
David Penfold, Founder & CEO