Consumer intelligence for real growth.
Find what's missing.
Know what to do next.
Consumer insight, category strategy and growth support for FMCG & CPG brands that want to stay ahead.
✓
Real consumer conversations
✓
Clear commercial opportunities
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Practical next steps
TRUSTED BY BRANDS, AGENCIES AND CATEGORY TEAMS ACROSS FMCG & CPG
AND MORE →
FOR BRANDS WHO WANT TO
Spot the shifts earlier and make smarter, braver decisions.
So you can stay ahead of your category, not just keep up.
01
See the signals sooner
We connect the dots between what people are saying, searching, watching and buying – and translate it into clear opportunities.
02
Act with more confidence
Bridge the gaps between what you know today and the decision you need to make next with practical behavioural evidence.
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WHAT WE DO
From consumer signals / to commercial opportunities.
We blend social listening, AI querying and search behaviour with category context and retail insight to find the gaps between what you know today and the decision you need to make next.
Signal Starter
A fast, focused report to uncover what’s happening now and where to focus next.
Explore Signal Starter →
Category & Retail Strategy
Understanding the full picture from consumer needs to in-store execution.
Explore Category Strategy →
Fractional CMO Support
Ongoing strategic support to keep brands close to consumers and ahead of change.
Explore Fractional CMO →
HOW IT WORKS
A clear path
from signal
to action.
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1
→
Listen & uncover
We analyse consumer conversations, search behaviour, social content and category context.
2
→
Find the opportunities
We connect the dots to identify what’s emerging, what’s missing and where you can win.
3
→
Create the plan
Clear recommendations, priorities and practical next steps.
4
Drive growth
Put the insights into action across brand, category, retail and innovation.
CASE STUDY
Turning consumer insight into a 2026 growth strategy for VCT Europe.
Applying social listening, AI querying, category context and in-store research to identify four occasion platforms and a clear activation playbook.
Real insight.
Real impact.
4
occasion platforms identified
11
purchase triggers defined
£35k
project value
WHAT CLIENTS SAY
Real results.
Real impact.
“We gave Tina a challenging brief to explore the ‘why’ behind shifts we were observing in consumer behaviour that traditional research techniques struggled to explain.”
Helen Priestly
Marketing Director
“The nuggets Tina found helped us paint the picture and add meat to the bones of the consumer story we were trying to tell. Her decoding of shopper behaviours around key trends was invaluable.”
Kundai Chieza
Senior Category Manager, Chilled Meal Solutions
“Decoding shopper behaviours around key trends and highlighting why certain SKUs performed and where opportunities existed. Tina provided the clarity we needed for our sales strategy.”
Dominic Shaw
Head of Sales
Hi, I'm Tina.
↴
FOUNDER
Hi, I'm Tina.
I founded Sweet Spot to help FMCG & CPG brands get closer to their consumers, move faster and make smarter decisions.
With 20 years’ experience in digital, eCommerce and strategy, I use social listening, AI and real-world content to find the opportunities others miss.
Let's find your Sweet Spot.
↴
SWEET
SPOT
TINA THOMPSON
Founder & Head of Strategy
READY TO UNCOVER WHAT’S NEXT?
Let’s find your
Sweet Spot.
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Whether you need a fast Signal Starter, a full category strategy or ongoing CMO support, let’s map out the right approach for your brand.
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Same consumers.
More opportunity.
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