Stop guessing.
Start building your
commercial edge.
Real consumer behaviour.
Real-time data from social, search, AI chatbots & forums - not surveys.
Brands built to win customers, shelf space, buyers and investors.
Pretty doesn't win. A clear commercial identity does, online and on shelf.
Who we've worked with
Spending more but
getting less?
You’re paying for agencies, ads and content, yet sales and retail traction aren’t moving.
We stop wasted budget with demand-led positioning, developing and matching your brand to what shoppers already search, ask, share and buy across social and search today.
Looks polished, but not landing?
Pretty branding isn’t shopper truth, online or shelf.
We turn live customer language into positioning, messaging and packaging strategy that buyers, investors and shoppers understand instantly, act.
Do you feel like you’re making big decisions in the dark?
A misaligned launch doesn’t just waste budget. It can wipe out tens of thousands in retailer fees, stock and promo support, plus the online spend you’ll never get back.
We replace intuition with live cultural and shopper insight, so you know what customers care about before you launch, pitch, list, or spend again.
Other brands our strategists have worked with...
How we make our clients successful
AI Intelligence
Live insight, not lagging research.
Our AIS engine analyses millions of social conversations, search behaviours, and consumer AI chatbot questions in real time to reveal what your customers want today - not six months ago. It’s faster, sharper, and more commercially useful than traditional research, so you make decisions with certainty, not instinct.
Discover Purchase Triggers
See the moments shoppers decide to buy, trade up, or switch brands.
Our Cultural-Trigger™ Framework spots the emotional, social and behavioural cues that move people to purchase. We turn real conversation data into audience segmentation, positioning, messaging and product direction that drives attention, conversion, and repeat.
GTM Expertise
Insight is useless unless it sells.
The Sweet Spot team and our trusted partners have decades in FMCG, D2C, retail and brand strategy (ex-Kantar, Unilever, Diageo), we turn insight into go-to-market plans retailers list and investors back. From pack claims and SKU roles to shopper activation, we build commercial stories that land in culture and baskets. With confidence.
About
Sweet Spot is a product marketing agency built on real-time behaviours, not opinions or guesswork.
We turn live conversations from social, search & AI chatbots into shopper-led strategy, messaging and products people choose, repeat and recommend.
Not pretty decks.
Commercial identity. Built to convert.
Problems we solve
Your innovation pipeline is still guesswork.
We surface shopper insights and purchase triggers, then feed them into your NPD and claims, so launches are built on evidence, not opinion.
Your strategy can’t keep up with customers.
Our Cultural Trigger Framework™ tracks behaviour shifts in real time so you can update positioning, pack and comms before you lose relevance, listings or share market.
Stuck in a crowded category?
We find the whitespace in culture, shelf and search so your brand owns a distinct position, earns premium, and grows because it’s genuinely different, not louder.
You can see the problem. You just don’t know the move.
You’ve got data and opinions, but no commercial translation. We turn shopper signals into next steps your team can execute tomorrow, and leaders back.
Services We Provide
See what shoppers want and will pay for, using live social and search signals before you build, spend, or list.
Insights Signals Scan
We build a commercial identity from real behaviour, so buyers, investors and customers instantly understand your value on shelf and choose you.
Branding & Category Positioning
Your message shouldn’t be clever, it should convert. We turn raw behaviour and language from your audience into words, hooks and campaigns that unlock sales.
Comms & Messaging
We isolate behaviours into trends and white spaces, so you can spot growth drivers early, define clearer SKU roles, and build retailer ready stories before the next major range review.
Trend Forecasting + White Spaces
If your pack and product story isn’t clear in three seconds, you lose the click and the shelf moment fast. We use real shopper triggers to shape hierarchy, claims, design direction and architecture, so the product sells online, in store, and in every buyer meeting.
Packaging & On-Shelf Story
We turn signals into a launch plan: retailer sell-in narrative, channel hooks, sampling and content that matches intent in every channel, fast. Your website and PDPs stop explaining features and start converting the right shoppers.
Retailer + Online Launch System
Get in Touch
Want to use real-time consumer insights and listening to guide your brand to commercial growth?
Book a quick 15 minute call to find out more.